Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn.
In addition to your tagline, this is what users will see “above the fold” when checking out your business. Choosing a logo and cover photoĬhances are you already have the creatives on deck for your logo and cover photo.
Although setting up your LinkedIn Page is straightforward, there are some important decisions to make in terms of optimizing your creatives and profile copy. Creatives and copy for your LinkedIn Pageįirst things first: businesses need to cover the basics of their profiles. “We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella.Īnd given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence for optimal engagement.īelow we’ve broken down the anatomy of the perfect LinkedIn Page whether you’re looking to optimize your current profile or start from scratch. Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy.Īt a glance, running your LinkedIn Page might seem pretty simple.īut growing an engaged following on LinkedIn is apples and oranges compared to any other social network.Īs a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities.
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